Sales and Marketing Research Essays, Questions and Answers

Can ethical marketing prevail? Explore Everlane's transparent approach and Red Bull's controversial advertising in light of American Marketing Association's (AMA) principles.

Find and describe three examples of the segmentation, targeting, and positioning (STP). Evaluate each example in terms of effectiveness.

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?